With war raging in Europe on an unprecedented scale, Waterloo Region newspapers saw a chance for exponential monetary gains. The result was a consistent push to purchase a year subscription for the news. To ensure that readers purchased a year subscription, the newspapers offered early-bird specials. For example, subscribers could obtain the Berlin Daily Telegraph for $2.00 until January 1916. This is a consistent theme among the region’s several newspapers.
(“Demand for the News,“ Berlin Daily Telegraph, 24 September 1914)
