Joseph E. Seagram was born 15 April, 1841, in Fisher’s Mills, Ontario, which is now a part of the city of Cambridge. After working as a bookkeeper at a grist mill, Seagram became the full owner of the company in 1883. He renamed the mill Seagrams, and made his brand of whiskey famous nationwide. Seagram served as a Conservative Member of Parliament for Waterloo North for twelve years, between 1896 and 1904. Seagram became a prominent figure in his community and in Waterloo Region due to his success in both business and politics.
(Celebration of Cityhood 1912. Berlin: The German Printing and Publishing Co of Berlin, 1912; PARLINFO. “Seagram, Joseph Emm.” Accessed April 20, 2014. http://www.parl.gc.ca/)